From The Journal

View all
  • The Ritual of the First Drink

    The Ritual of the First Drink

    There's a moment, somewhere between the end of the week and the start of the weekend, that doesn't get talked about enough. It's not loud. It's not Instagram. It's not...

    The Ritual of the First Drink

    There's a moment, somewhere between the end of the week and the start of the weekend, that doesn't get talked about enough. It's not loud. It's not Instagram. It's not...

  • Cocktail Culture, Not Fast Fashion

    Cocktail Culture, Not Fast Fashion

    At first glance, cocktails and clothing have very little in common. One belongs behind the bar.The other belongs in your wardrobe. Yet the more we explored the world of cocktail...

    Cocktail Culture, Not Fast Fashion

    At first glance, cocktails and clothing have very little in common. One belongs behind the bar.The other belongs in your wardrobe. Yet the more we explored the world of cocktail...

  • Classic Negroni cocktail with large ice cube and aperitivo snacks

    Why the Negroni Inspired Our Brand

    Every brand starts somewhere. Some begin with a business plan.Others begin with a product. Bitter & Bold started with a cocktail. The Negroni is not a drink that tries to...

    Why the Negroni Inspired Our Brand

    Every brand starts somewhere. Some begin with a business plan.Others begin with a product. Bitter & Bold started with a cocktail. The Negroni is not a drink that tries to...

1 3
View all

Stories inspired by cocktail culture, timeless style and memorable evenings.

READ THE JOURNAL

The Classics

Our first collection, inspired by cocktail culture and timeless style.

The Art of Drinking Well

Bitter & Bold is inspired by cocktail culture, aperitivo traditions and timeless craftsmanship.

We create apparel for people who value character, quality and authenticity.

Not for everyone.

Exactly the point.